What is the Alexa Rank?
Put simply, the Alexa Rank is a ranking system which bases its ranking schema on the level of traffic each website receives from the number of people who visit a website with the Alexa toolbar installed. See Alexa’s definition of the Alexa Traffic Rank
Why would you want to increase your Alexa rank? Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing. ReviewMe, Text Link Ads and Sponsored Reviews are just three of the networks which base your ad selling strength on Alexa Ranks.
Here’s what you need to know in-short. The basis for many of these techniques is the fact that your Alexa ranking is based reach and page views. However it only counts those who visit your site and have already downloaded the Alexa toolbar. Anyone can download the toolbar for free which is automatically added to your browser and tracks the sites you’re visiting. Increasing visits from those who do not have the Alexa toolbar installed will not help your Alexa ranking. Below I have listed 10 tips, that would be useful to increase alexa rank:
- Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. This is the most basic step.
- Put up an Alexa rank widget on your website. I did this a few days ago and receive a fair amount of clicks every day. According to some, each click counts as a visit even if the toolbar is not used by the visitor.
- Encourage others to use the Alexa toolbar. This includes friends, fellow webmasters as well as site visitors/blog readers. Be sure to link to Alexa’s full explanation of their toolbar and tracking system so your readers know what installing the toolbar or extension entails.
- Work in an Office or own a company? Get the Alexa toolbar or SS Firefox extension installed on all computers and set your website as the homepage for all browsers. Perhaps it will be useful to note that this may work only when dynamic or different IPs are used.
- Get friends to review and rate your Alexa website profile. Not entirely sure of its impact on rankings but it might help in some way.
- Write or Blog about Alexa. Webmaster and bloggers love to hear about ways to increase their Alexa rank. They’ll link to you and send you targeted traffic (i.e. visitors with the toolbar already installed). This gradually has effects on your Alexa ranking.
- Pay Cybercafe owners to install the Alexa toolbar and set your website as the homepage for all their computers. This might be difficult to arrange and isn’t really a viable solution for most.
- Try Alexa auto-surfs. Do they work? Maybe for brand new sites. I think they are mostly suitable for new websites with a very poor Alexa rank. Note that there be problems when you try to use auto surfs alongside contextual ads like Adsense. They aren’t also long term solutions to improving your Alexa Rank so I suggest using with caution.