Meta Tags – Importance and How To Use

For any website a good percentage of traffic comes from search engines like Google, Yahoo, AOL, MSN Search etc. So SEO Is Very Important For Every Blog.But when search spiders from these search engines come to your website for archiving and indexing, they may or may not pick those important keywords, words, phrases, information from your website, which you actually wanted to be indexed.
So you must guide those search engine spiders, what to be indexed and what should not, which can be done by Meta Tags.
Meta tags are placed in the <Head> region of any blog/web site. These tags mainly contain the Title of the website, general information, all keywords, pages to be indexed / left, author’s name, e-mail, language of website, copyright information etc. These meta tags are optional, you may add all of them or some of them or even none. But for Search Engine Optimization, and better indexing, and to get more traffic from search engines, you must add meta tags to your website.

Search Engine Optimization

Steps to follow:
Log in to Blogger, go to Design -> Edit HTML
And find this code in the template:

<head>

And immediately BELOW/AFTER it, paste these lines:

<title>TITLE_OR_NAME_OF_YOUR_WEBSITE</title>
<link href=”mailto:YOUR_EMAIL_ADDRESS_HERE” rev=”made”/>
<meta content=”ALL_KEYWORDS_HERE_SEPARATED_BY_COMMAS” name=”keywords”/>
<meta content=”YOUR_NAME_HERE” name=”author”/>
<b:if cond=’data:blog.url == data:blog.homepageUrl’>
<meta content=”GENERAL_DESCRIPTION_HERE” name=”description”/>
</b:if>
<meta content=”SEE_BELOW” name=”ROBOTS”/>

Change those lines in blue color above.

In the last meta tag, where “SEE_BELOW” is written, select one of these as per your requirement/choice.
– INDEX,FOLLOW  Index this page and follow all links.
– INDEX,NOFOLLOW  Index this page but do not follow or index links on this page.
– NOINDEX,FOLLOW  Do not index this page but follow all links.
– NOINDEX,NOFOLLOW  Do not index this page. Do not follow or index links on this page.

 

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